The 196 Club
The 196 Club is Hartford's hidden gem, a venue designed to honor the rich history embedded within its walls. Tasked with bringing this brand to life, I envisioned a space where guests could experience expertly crafted drinks, infused with creativity and a touch of playful charm.
DELIVERABLES - Visual Identity, Promotional Collateral Design, Print, Signage Design, Website Design
Inspiration & Moodboard
This branding for The 196 Club draws inspiration from Art Deco aesthetics, blending classic elegance with a modern edge. The design aims to establish a brand that is sophisticated yet playful, moody yet timeless—striking the perfect balance between vintage allure and contemporary appeal.
