Emrey’s Specialty Sweets
Emrey’s Specialty Sweets & Sodas reimagines a beloved classic with a contemporary twist. Drawing inspiration from the inventive concoctions of mid-20th-century soda shops, Emrey’s takes the nostalgic candy shop concept and elevates it into a whimsical, one-of-a-kind experience that offers far more than meets the eye. It’s a modern take on vintage charm, where creativity and nostalgia blend seamlessly.
DELIVERABLES - Visual Identity, Promotional Collateral Design, Marketing Design, Print, Signage Design
Inspiration & Moodboard
The logos were inspired by vintage candy store signage and the enduring charm of candy itself. The key challenge was to create a design that captured a nostalgic, vintage aesthetic while remaining modern and engaging for a younger audience.
To further enhance the brand’s appeal, I chose a bright and bold color palette that feels both inviting and playful. The distinctive Emrey's pink became the cornerstone of the creative direction, guiding the overall brand development and ensuring a cohesive and approachable visual identity.
