The 55 Elm Club
Hartford’s newest address, The 55 Elm Club, is a stunning revitalization of a stately historic building, blending timeless elegance with a fresh, modern vision. Working alongside Spinnaker Real Estate Partners, we developed a brand identity that honors the building’s rich history while positioning it as a vibrant, contemporary destination.
DELIVERABLES - Brand Identity & Strategy, Visual Identity & Style Guide, Print & Digital Collateral, Creative Direction & Channel Strategy
Inspiration & Moodboard
This mood board showcases the visual foundation of the brand, drawing inspiration from the classic architecture of the historic building at 55 Elm Street in Hartford, Connecticut—once home to prominent law offices and a symbol of the city’s rich past. The color palette and logo were carefully crafted to reflect a timeless elegance while maintaining a modern edge, paying homage to the building’s storied history while embracing its revitalized future.
