HOOPLA HATS BRAND IDENTITY

Branding

Hoopla Hats is a hat and skatewear brand celebrating youth, individuality, and what makes us unique. For this personal project, I wanted to make a logo and brand that was inspired by the ideals of the company; keeping it colorful, youthful, and quirky. I also found inspiration in the colors of the 80s, and my summers growing up in New York.

DESIGN PROCESS Brand Development

This project was unique from some of the others that I’ve worked on. For one, it was a personal project that I decided to fully develop. Secondly, I knew what I wanted to do before I even started it. The Idea of making the H icon was something that I had wanted to create for a long time. It was not until I was given a project brief that I fully developed my ideas.

As previously stated, I was inspired by youthfulness and even skateboarding culture today, whatever that may be. My targeted audience was young people and I hoped to appeal to them in my final logo and branding designs. Overall, I enjoyed this project and the freedom that came with it.