Visit The Parks
This project involved designing a travel website to promote domestic travel in the U.S. I chose to create a comprehensive guide to visiting national parks, aiming to make trip planning easy and engaging—despite never having visited one myself.
DELIVERABLES - Visual Identity, UX Design, Web Design
View the full process View the completed site 
Brand Development
Inspired by the official National Parks logo, I designed a badge-like icon with the text “Visit The Parks.” The color palette was drawn from natural landscapes, reinforcing the outdoor theme. My goal was to create a welcoming and user-friendly experience that made trip planning as enjoyable as the journey itself.
Research & User Experience
To ensure the site addressed key travel concerns, I researched existing travel platforms and discovered a gap—no single resource compiled trip planning steps, park selection guidance, and COVID-related travel information. While unofficial, the site’s design and links to the National Parks website enhance credibility.
I developed two user personas to better understand potential travelers and used information architecture, wireframes, and user flows to map out intuitive navigation and user journeys. These steps helped refine the site’s structure and ensure a seamless planning experience.
